Cookie Policy

Last updated:

Data Controller: Seha Otomotiv A.Ş.
Website: www.sehaotomotiv.com
Contact: info@sehaotomotiv.com

1. Introduction

This Cookie Policy has been prepared to inform you about the cookies and similar tracking technologies used on the Website. This Policy is regulated within the scope of the Turkish Personal Data Protection Law No. 6698 (“KVKK”), the Regulation on the Processing of Personal Data and Protection of Privacy in the Electronic Communications Sector, and the European Union General Data Protection Regulation (“GDPR”).

2. What Is a Cookie?

Cookies are small text files that are saved on your device (computer, tablet, smartphone, etc.) via your browser when you visit a website. Cookies are used for various purposes such as ensuring the website functions efficiently, improving user experience, monitoring site performance, and providing targeted content.

3. Types of Cookies and Purposes of Use

Cookies used on the Website are categorized as follows based on their function and purpose:

3.1. Strictly Necessary Cookies (Essential Cookies)

Purpose: These cookies are necessary for the basic functions of the Website. Without these cookies, the Website cannot function properly.

Areas of Use:

  • Session management and user authentication
  • Security measures and prevention of unauthorized access
  • Temporary storage of form data
  • Load balancing and ensuring site performance
  • Remembering your cookie preferences

Legal Basis: KVKK Art. 5/2(f) – Legitimate interest (necessary for operating the Website).

Retention Period: Session cookies are deleted when you close your browser. Persistent necessary cookies may be stored for up to 12 months.

Consent Requirement: User consent is not required for strictly necessary cookies.

3.2. Performance Cookies (Analytics Cookies)

Purpose: These cookies are used to collect anonymous statistical information about how the Website is used.

Areas of Use:

  • Measuring page views and visitor numbers
  • Identifying the most visited pages
  • Analyzing how users navigate within the site
  • Detecting error pages and technical issues
  • Evaluating and improving site performance

Data Collected:

  • Visited pages
  • Time spent on pages
  • Click data
  • Device and browser information (type, version)
  • Screen resolution
  • Geographic location (country/city level, IP-based)
  • Referral source (the website you came from)

Legal Basis: KVKK Art. 5/1 – Explicit consent.

Retention Period: Typically varies between 24–26 months. For detailed retention periods, please review the cookie management tool.

Consent Requirement: Explicit user consent is required for performance cookies.

Third-Party Analytics Services: The Website may use third-party analytics service providers (e.g., Google Analytics, Adobe Analytics, or similar). These providers may place their own cookies to collect and analyze anonymous user data. We recommend reviewing the privacy policies of these service providers.

3.3. Functional Cookies

Purpose: These cookies enable the Website to provide enhanced functionality and remember your preferences.

Areas of Use:

  • Remembering language preferences
  • Storing region or time zone settings
  • Providing customized content
  • Functionality of video players and media elements
  • Auto-filling form data
  • Remembering accessibility preferences

Legal Basis: KVKK Art. 5/2(a) – Explicit consent (for storing preferences).

Retention Period: Typically varies between 6–12 months.

Consent Requirement: User consent is recommended for functional cookies.

3.4. Targeting/Marketing Cookies (Advertising Cookies)

Purpose: These cookies are used to show you advertisements that are relevant to you and your interests.

Areas of Use:

  • Displaying personalized ads based on your interests
  • Measuring the effectiveness of advertising campaigns
  • Limiting repeated ad displays
  • Providing targeted ads on social media platforms
  • Remarketing activities

Data Collected:

  • Visited pages and viewed content
  • Clicked advertisements
  • Purchase behavior (on e-commerce sites)
  • Interactions on the Website
  • Demographic information (approximate age range, gender – estimated)

Legal Basis: KVKK Art. 5/1 – Explicit consent.

Retention Period: Typically 12–13 months; in some cases, this may extend up to 24 months.

Consent Requirement: Explicit user consent is strictly required for marketing cookies.

Third-Party Ad Networks: The Website may use third-party advertising networks (e.g., Google Ads, Facebook Pixel, or similar). These networks may build an advertising profile by tracking your browsing behavior across multiple websites.

4. Cookie Retention Periods

Cookies are divided into two main categories based on their retention duration:

4.1. Session Cookies

Temporary cookies that are automatically deleted when you close your browser. They are used for session management and security purposes.

4.2. Persistent Cookies

Cookies that remain on your device for a specified period or until you manually delete them. They are used to remember user preferences and for analytics purposes.

5. First-Party and Third-Party Cookies

5.1. First-Party Cookies

Cookies that are set and managed directly by the Website. These cookies are used to ensure site functionality and improve user experience.

5.2. Third-Party Cookies

Cookies placed by external service providers integrated into the Website (analytics tools, social media platforms, advertising networks). These cookies are subject to the privacy policies of the relevant third parties.

Common Third-Party Services:

  • Analytics Services: Google Analytics, Adobe Analytics, Yandex Metrica
  • Social Media Plug-ins: Facebook, Twitter, LinkedIn, Instagram share buttons
  • Ad Networks: Google Ads, Facebook Ads, programmatic advertising platforms
  • Content Delivery Networks (CDN): Cloudflare, Amazon CloudFront
  • Video Platforms: Embedded YouTube, Vimeo videos
  • Map Services: Google Maps

6. Cookie Consent and Management

6.1. Cookie Consent Mechanism

When you first visit the Website or after you delete your cookie settings, you will see a cookie consent notice. Through this notice, you may:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences by managing cookie categories separately

6.2. Scope and Duration of Consent

  • Your cookie consent is valid for up to 12 months from the date you provide it.
  • You may withdraw or change your consent at any time.
  • Consent is not required for strictly necessary cookies; explicit consent is required for all other cookie categories.

6.3. Changing Cookie Preferences

You can change your cookie preferences using the following methods:

  • By clicking the “Cookie Settings” link in the Website footer
  • By managing or deleting cookies via your browser settings
  • By updating category-based preferences through the cookie management tool

6.4. Withdrawing Consent

To withdraw your cookie consent:

  • Open the cookie settings panel on the Website
  • Disable the relevant cookie categories
  • Delete existing cookies from your browser

When you withdraw consent, non-essential cookies will be disabled and existing cookies will be deleted. However, this may cause some features of the Website to not function properly.

7. Managing Cookies via Browser Settings

You can control, delete, or completely block cookies through your browser settings. However, disabling cookies may cause some features of the Website to not function properly or may prevent access to certain content.

7.1. Cookie Settings in Popular Browsers

Google Chrome:

  • Click the three-dot icon in the upper-right corner
  • Go to “Settings” > “Privacy and security” > “Cookies and other site data”
  • Select your preferred cookie settings

Mozilla Firefox:

  • Click the menu icon in the upper-right corner
  • Go to “Settings” > “Privacy & Security”
  • Adjust your preferences under “Cookies and Site Data”

Safari (Mac):

  • From the “Safari” menu, click “Preferences”
  • Go to the “Privacy” tab
  • Configure cookie settings

Microsoft Edge:

  • Click the three-dot icon in the upper-right corner
  • Go to “Settings” > “Cookies and site permissions”
  • Configure settings under “Manage and delete cookies and site data”

7.2. Managing Cookies on Mobile Devices

iOS (Safari): “Settings” > “Safari” > “Privacy & Security” > “Block All Cookies”

Android (Chrome): Manage via “Settings” > “Site Settings” > “Cookies”

8. Special Cookie Types and Technologies

8.1. Flash Cookies (Local Shared Objects)

These cookies are used for Flash content. You must use Adobe Flash Player settings to manage these cookies.

8.2. Web Beacons / Pixel Tags

Small graphical elements used in emails and web pages. They are used to measure email open rates and monitor user behavior.

8.3. Local Storage

Used to store data in your browser via HTML5 technology. It can store more data than traditional cookies.

8.4. Session Storage

Used to store temporary data during a browser session. It is automatically deleted when the browser tab is closed.

9. Opt-Out of Targeted Advertising

You may use the following resources to opt out of targeted ads and personalized advertising:

  • Network Advertising Initiative (NAI): www.networkadvertising.org/choices/
  • Digital Advertising Alliance (DAA): www.aboutads.info/choices/
  • European Interactive Digital Advertising Alliance (EDAA): www.youronlinechoices.eu/
  • Google Ads Settings: adssettings.google.com

Through these platforms, you can opt out of multiple ad networks at the same time.

10. Do Not Track (DNT) Signal

Some browsers offer a “Do Not Track” (DNT) signal feature. However, since there is no standard protocol for DNT, the Website currently does not automatically process DNT signals. You may manage your cookie preferences using the methods described above.

11. Children’s Privacy

The Website is not intended for children under the age of 18. We do not knowingly collect cookies or personal data from individuals under 18. If you believe your child has provided data without your consent, please contact us.

12. International Data Transfers

Some data collected through third-party cookies may be transferred to the servers of service providers (e.g., in the United States or other countries). Such transfers are carried out with appropriate safeguards in accordance with Article 9 of the KVKK and Articles 44–50 of the GDPR.

13. Policy Changes

This Cookie Policy may be updated in line with changes in legislation, technological developments, or operational requirements. Material changes will be announced on the Website. The updated policy enters into force on the date it is published.

14. Contact

If you have any questions regarding our Cookie Policy, you may contact us.